Field Marketing Analyst

Hace 2 semanas

Asunción, ASU, Paraguay KingAgroot CropScience 清原作物科学 Jornada completa

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We are looking for a proactive and result-driven Field Marketing Analyst based in Paraguay. The role bridges commercial and marketing strategies with on-site execution to drive demand generation, brand building and customer engagement.

Key Responsibilities

- Plan and execute field marketing and demand generation activities in collaboration with commercial and technical teams.
- Organize and deliver field days, technical events, product launches, customer meetings and key agricultural exhibitions.
- Manage and update customer and activity data via CRM systems to ensure data accuracy.
- Support digital marketing initiatives, including campaign execution, content coordination, performance tracking and social media management to maintain consistent brand positioning.
- Coordinate the development and deployment of marketing materials, promotional campaigns and field communication tools.
- Monitor and analyze marketing activities, customer engagement, leads and campaign KPIs, and prepare regular performance reports.
- Collaborate closely with sales teams to identify market opportunities and drive business growth.
- Coordinate external partners including agencies, suppliers and distributors for marketing event delivery.
- Conduct market and competitor monitoring to capture industry trends and potential opportunities.
- Ensure all marketing activities comply with brand guidelines and corporate standards, and complete other ad-hoc marketing tasks assigned by the manager. Requirements & Qualifications
- Bachelor’s degree in Agronomy, Agricultural Engineering, Marketing, Business Administration or related fields.
- At least 2 years of working experience in field marketing, agricultural marketing, commercial marketing or demand generation roles; agribusiness industry experience is highly preferred.
- Hands-on experience with CRM systems.
- Proven experience in organizing field events, exhibitions and demand generation campaigns.
- Strong organization, project management and multi-tasking skills with good stakeholder coordination ability.
- Effective analytical skills to track and evaluate marketing KPIs and campaign performance.
- Proficient in Microsoft Office (Excel & PowerPoint); English communication skills are a plus.
- Proactive, hands-on, well-organized and result-oriented mindset.
- Available for frequent travel across Paraguay and on-site field & event participation.

What We Offer

- Competitive salary plus annual performance bonus based on qualifications and experience.
- Growth opportunities in a fast-growing international agrochemical company.
- In-depth involvement in local business development and expansion in Paraguay.
- Collaborative working environment with close cross-team cooperation among commercial, technical and marketing teams.

Field Marketing Analyst

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